To:
Build Bicep II as a collection of different states of transcendance, continuity and contemplation in physical and post-digital objects.

Freeze moments in time to create tangible memories: post-sculptures that exhist in the real world while also in the digital world.
Objects will then be used to develop visual language for:
1. album 2. singles 3. campaign 4. motion assets for the campaign 5. motion assets for live visuals.

Unlike cubism that is, in essence, referential to a physical action in a single image, these frozen movements build a solid structure that can be perceived in all shapes and angles of a set moment.

Why:
By freezing continous moments the experience provides polyedric vision, enabling emotional states to be experienced and perceived in all angles, in extasis.
Framing emotions refers to primal states of transcendance by allowing infinite perspectives of the same frozen moments.

It becomes an intimate experience that is completed, through music, by the viewer, that can eventually become digitally interactive.

How?
Each single will refer to each post-sculpture in rythm and expression, while the album and overall campaign will behave with the sum of all tangible memories, taking stock of the fact that every sensation is really several sensations mixed together.

These sculptures will be used using analogic mediums while also digitized into the 3D world, so that each can become the source and the outcome for the visuals and motion/live needs. An experience of living-songs and intersectionism.

By existing in a post-scultural reality, these moments are objects that may pause and accelerate with time. Going beyond their physicality, there is the intention to use a non-linear timeline where moments inside the freeze may interact and overlap with each other. This, again, points to the idea of intersectionism, where memories are not perceived nor stored  in the brain in a linear way.







ATLAS
General concerns on this round:
- Correct Shape
- Color correction
- Type composition
- Sleeve






1.1. Type Composition

From the previous round, we made several exercises with upper and lowercase, following the album/single criteria. However, we feel the floating composition is not holding so well as other experiments.










1.2. Type Intersections



















2. Color Correction

After producing a new final footage, we started to work on composition again and on color corrections. In all of them, the intention is to keep a less electric-purple vibe. Two of them keep the icy-coral aspect, with a small variation on the tips; the other two go further in a more warm but electric luminance.





























3. Sleeve



















4. Single Proposal





























4. Single Proposal v2













 

Thank You!