Embracing the diverse and creative athmosphere of the Creative Camp, where unexpected creative projects result from the joint collaborations between such a plural and global audience, we’ve designed a system that embraces identity, plurality and fun to create the signature of this year’s edition.

Restricting all the compositions to the proportions of the letterforms ‘1’8’&’0’ , we’ve used this grid to design as many characters as possible, in a diverse array of mediums, in the time of the campaign, to link the event to the people, its expressions and experimental behaviours. An identity to be open, free, and completed by the interventions of the audience and, later, their photographic memory.

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